When it comes to SEO, we often hear the term “friendly links”. Their proper configuration is not only important for the blog readers but also for search engine robots, whose job is to scan the content of our pages. Having them properly configured accelerates and Supports positioning in Google search results. And, as we know, the most important websites on the Google search engine are only those in the top3. Thanks to such activity, among other things, you can improve the Viewership of your blog. Setting up friendly links is also a key element of good optimization of a WordPress blog.
Most of the time, your WordPress permalinks work fine and you never have to think about them after setting up the direct links. Sometimes it may not work out, however, which may cause problems with WordPress direct links not working or a WordPress direct link giving the 404 error. If this happens on your website, in most cases you can solve the problem by generating the website’s .htaccess file again.
See, when you configure WordPress permalinks, WordPress adds these rules to the .htaccess file on your servers. If something goes wrong with this file, it might cause problems with WordPress permalinks. Luckily it’s easy to make WordPress generate a new .htaccess file. To do that, just go back to the Settings -> Permalinks area and click Save changes.
Direct links in WordPress define the nature of links leading to pages on a website. The best setting for viewers and search engines is the entry name format, with the entry name optionally preceded by the category. If you don’t need to use dates in file names – don’t use them. More advanced users may be tempted to try their own permalink style. Never change the structure of direct links without a clear reason. Always consult a potential change with an interactive agency or your webmaster. In case of websites that have been operating for a longer time, you are certainly going to have to make 301 redirects in order to maintain the website traffic and to Avoid drops in SERP positions.