When commissioning creation of a web page, we will need to choose the type of the page. In order to answer this question, we need the basic knowledge on web pages.
In order to answer the question: what is a web page, we need to go back to 1989, when Tim Berners-Lee invented the Web, where all kinds of information were made available in an easy way, which was using a single program for every computer available. This Web is commonly referred to as the Internet, which is sadly not exactly the right association.
It was in 1991 when the web page we know was named Word Wide Web, forming the acronym WWW. That was when such symbols appeared as: “@” used in e-mail addresses or the abbreviations “com” meaning commercial or “e” meaning educational.
A web page, or WWW, is actually a document that was created in the following language: SGML (HTML, XML) or in some other technology, like Flash. A finished web page is saved on a web server, from which it is downloaded by other computers and interpreted on the user’s side through a web browser. A collection of web pages related by topic and stored at the same server is often referred to as: a website.
One could say that static pages are always the same, no matter how long we display them and how often we visit them. These are mostly simple showcase pages for businesses or people, consisting of a few tabs in a menu that lead to subsequent subpages. These are cheap, simple web pages that prove to be enough for new businesses that wish to make themselves known online.
Every static page is difficult to update, because applying any changes to its content – be it text or graphics, requires knowing the basics of the HTML language. Pages of this type usually don’t have access to a CMS content management system. The administrator or the page’s creator changes the page’s source code on their own in order to apply the desired changes to it.
They make an alternative to static pages. Their dynamics allow to change their appearance or the content published on them on an ongoing basis. The owner and the administrator of the page don’t need to know the page’s HTML code, or to access it, in order to apply the latest updates or change the text and appearance of the web page. All they need is for the page to be equipped with a CMS to be able to freely add graphic files or even the number of subpages. The content of dynamic pages is separated from the website’s graphic design. Which means there is no risk that making changes to the page’s CMS will ruin the Graphic layer, or the page’s layout.
In most cases, dynamic web pages will be more functional. We go for a CMS solution if we’re planning to often add new materials and change the content over time. The news or updates sections will attract Internet users whereas our offer will be more attractive compared to the competitors. We should not forget that frequent updating of our web page will have a positive impact on SEO.
On the other hand, contrary to a popular belief, static pages aren’t in any way Inferior or obsolete. It is simply a different approach to publishing contents on the Internet, and certain technological changes and trends in using the Internet actually give them their little field day.