One of the values that Google places the highest is security. They invest large sums in providing the main industry services offered by them with strong HTTPS security. The purpose of that is to provide the people using their tools, such as the Google search engine, Gmail or Google Disk, with automated security when connecting to Google.
Besides the works related to improving the quality of security within Google, they also work on improving the overall security level on the Internet. To a large degree, it’s about making the websites that users access through Google fully secure. For that purpose, Google has made webmaster tools available that allow to remedy, and in particular to prevent, website breaches.
SSL is a network protocol that is used for secure Internet connections, it has been adapted as an encryption standard on WWW sites. The SSL certificate ensures confidentiality in transmitting data over the Internet. The intent of the SSL creators was to design a universal protocol so that application protocols could use it.
It means that SSL allows to encrypt connections with a mail service, FTP server, WWW site etc. Thanks to its Effectiveness and simplicity of use, it didn’t take long for the SSL certificate to start being used especially for things like securing transactions carried out in digital banking, Internet auctions and online payment systems.
Google has officially revealed their position on the significance of the SSL certificate, which is that having it impacts SEO. Websites that incorporate the encrypted HTTPS protocol will appear higher in search results. All of that to encourage to use the certificates, and in turn improve security.
The above mentioned TLS protocol ensures whole three stages of securing data:
Google takes great care of their users’ security and thanks to that, those using the Chrome/Firefox browser are notified whenever as much as just a form on a website has no SSL certificate. Such website is labeled as potentially dangerous, even in the incognito mode. Which causes website owners to Lose significantly by not having them secured with the right protocol.
Even though the HTTPS protocol is merely one of the 200 factors impacting a website’s position in search results, it is among the most important factors and has to be taken into account when thinking about your website’s SEO. The choice of certificate should depend on what security level is expected by the website’s users. The simplest DV-type certificates cost several dozen dollars a year and are more than enough to secure blogs, message boards, private websites and all kinds of websites that don’t offer any financial transactions. Slightly more expensive OV certificates are intended for businesses and organizations, which is why they display their names on the bar. The most expensive EV certificates enjoy the highest trust from Google and are usually held by banks, offices and large businesses.