An online store doesn’t launch on trial – these times are long gone. Either you give it 100% or nothing at all because you’ll only end up losing time and money, even if it wasn’t big financial investment. The competition on the market is so great that there’s simply no place for ‘trying it out’.
There are quite a few store platforms available, so the choice is not simple. You have to remember that this is a decision with serious consequences and rushing it can cause problems for months or years while using the system. Is running an online store a good idea? There are several reasons to have one:
When choosing the platform that’s right for you, you must think about how to create your own online store. It is a good idea to note the structure of the whole store on a piece of paper. This is the ideal approach, as organizing the following subpages and products is very important from the perspective of future customers. You must decide whether the store will be the main element of the website (i. e. the products will appear on the following subpages) or whether you wish to devote a separate section on your website for this purpose.
Once you know how you want to do it, write down everything that will be on your website. At this stage it is recommended to divide the products into categories. It is handy if the structure of the shop is reflected in the structure of the link, i. e. URL slugs. If you are selling pillows, a page with a decorative pillow called “Lovely” may have the following slug: websitename.com/pillows/decorative/lovely. Remember: the structure of the online store and the website itself should be user-friendly and lead users towards purchasing products.
An online store is particularly useful when you have something to sell. For example, if you’re a craftsman. You create specific items and want to find new customers. An online store is the ideal solution. Interestingly, you can also sell knowledge. Specialized courses or e-books are also often sold through online stores. It is similar with other products: clothes, shoes, gadgets or even pillows. There are many possibilities of such sales. There are also many services associating those who create handicrafts (for example, the currently popular Etsy). That’s why your own online store is a good solution – in practice for every handicraft artist, and in many other cases.