setting up a online store

An online store doesn’t launch on trial – these times are long gone. Either you give it 100% or nothing at all because you’ll only end up losing time and money, even if it wasn’t big financial investment. The competition on the market is so great that there’s simply no place for ‘trying it out’.

What should you know before setting up a online store?

There are quite a few store platforms available, so the choice is not simple. You have to remember that this is a decision with serious consequences and rushing it can cause problems for months or years while using the system. Is running an online store a good idea? There are several reasons to have one:

  • Lower operating costs – there is a huge contrast between the cost of an online store and a stationary store; in the first case, expenses such as renting premises or hiring a staff are excluded, so you gain additional funds for promotion, purchase of goods, etc.
  • Time saving – the operation of an online store is simple, does not take up much time, and customers can shop around the clock.
  • Higher number of potential customers – an online store is a chance to reach not only local customers but also international ones.
  • Attractive offer presentation – unlike a stationary store, there are no Restrictions on the quantity of products, and they can be displayed in such a way that make them perfectly visible to the audience.
  • Effective brand image development – online advertising campaigns are not only cheaper than traditional ones, but also more effective, which translates into greater Brand awareness among customers.

How to set up an online store? Don’t just try it, go for it!

When choosing the platform that’s right for you, you must think about how to create your own online store. It is a good idea to note the structure of the whole store on a piece of paper. This is the ideal approach, as organizing the following subpages and products is very important from the perspective of future customers. You must decide whether the store will be the main element of the website (i. e. the products will appear on the following subpages) or whether you wish to devote a separate section on your website for this purpose.

Once you know how you want to do it, write down everything that will be on your website. At this stage it is recommended to divide the products into categories. It is handy if the structure of the shop is reflected in the structure of the link, i. e. URL slugs. If you are selling pillows, a page with a decorative pillow called “Lovely” may have the following slug: websitename.com/pillows/decorative/lovely. Remember: the structure of the online store and the website itself should be user-friendly and lead users towards purchasing products.

setting up a online store

When do you need an online store?

An online store is particularly useful when you have something to sell. For example, if you’re a craftsman. You create specific items and want to find new customers. An online store is the ideal solution. Interestingly, you can also sell knowledge. Specialized courses or e-books are also often sold through online stores. It is similar with other products: clothes, shoes, gadgets or even pillows. There are many possibilities of such sales. There are also many services associating those who create handicrafts (for example, the currently popular Etsy). That’s why your own online store is a good solution – in practice for every handicraft artist, and in many other cases.

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