meta tags

One of the first activities related to the creation of a new website is giving it a title. It is nothing more than a short description, indicating the content of the website. Few people realize that the meta tag Title plays an important role in website positioning. If you’re taking your first steps in HTML and wonder what a properly worded meta tag Title should look like, you are in the right place. Check out what you need to know about SEO titles and prepare your website for encountering a search engine.

The impact of meta tags on search engine visibility

Meta tags, particularly the title and description, do not have a direct impact on improving the website’s position in search results. So why spend so much time on them and complement them with Unique, interesting text? It’s possible that the meta description and title will be the first element a potential user will encounter!

It is worth making sure that the first encounter of the user with our website is not a negative experience. It is good to interest the user in the description and title of the site, which increases the chance of clicking on the search result containing a link to our site. Unfortunately, there is no single verified scheme as to how the correct description and title of the page should appear like. However, it should be taken into account that the query entered in the search engine causes the title and description of Phrases associated with the query to be shown in bold.

What is a meta description?

The meta description can only be found in the search results. There is no other place on the page or in the browser where this element appears. Nevertheless, it is worth taking care of its correct Functioning and Displaying.

The meta description and meta title can be edited within the webpage’s code. Almost all popular content management systems (CMS) have a function to edit meta descriptions for each entry or subpage.

meta tags

How to construct a page title?

The title element of a page should be built with great caution, because it affects not only robots but also users, for whom it should immediately indicate what the page contains. The most important part of the title should be contained within about 65-75 characters with spaces. Although there are many more characters in browsers (on the browser bar), they will be shortened in search results, and an ellipsis will be placed at the end.

The content of this element must be Unique for each subpage of your website. The title is to refer to the content of a particular subpage, and not the entire site. A good method of building a title is called the Strong Three. It consists of selecting the first three words of the title of the page so that each possible (two and three words) combination gives optimal results. The point is that combinations of these three words give different possible key Phrases.

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