Keywords, also referred to as key phrases or key texts, are the absolute basics of creating online ads that utilize search engines. They are especially widely utilized in SEO, which is optimization and positioning of WWW sites, as well as in Google AdWords, which is sponsored link campaigns. Without adequately selected keywords, it is hard to talk about effectiveness of this type of ads.
In the SEO context, a keyword simply means a phrase that a user enters in a search engine in order to find information they consider interesting. A keyword is rarely just a single word. In most cases it’s two or three words. A keyword is a sort of summary on what the website we’re looking for is supposed to be about.
Within SEO, key phrases can be divided into: general ones – they apply to broad terms, groups of services or products, like “jackets”, specific ones – they define a particular concept more precisely like “winter jackets”, niche ones – named with long tail phrases, they consist of Multiple words and they describe the searched subject in great detail, like “down winter jackets with a hood”, brand ones – they cover a brand or company name, like “Benetton”, local ones – they define the place or region related to the phrase, like “jackets in Birmingham ”. A similar significance to that of SEO keywords is held by the phrases used in sponsored links, like Google AdWords.
Choosing the right key phrases is, next to a website audit, the first thing for the SEO person and the website’s owner to do. Practice shows what are the most common mistakes made when doing that:
A question remains of how to choose the keywords to make SEO profitable.