Inbound marketing vs Outbound marketing

Along with the Internet development, inbound marketing was created. It’s a marketing strategy that avoids direct impact on the client. It has become a competition for the outbound, which has a direct impact, diverting the recipients from their activities.

Outbound marketing

Inbound marketing vs Outbound marketing. Outbound marketing is a type of marketing that aggressively tries to convince recipients to use the services of a given company. It is associated with Older generation media such as television. Its method is to completely attract the attention of the recipients and force them to spend time on getting familiar with the offer.

Activities in outbound marketing are carried out on a large scale. Their initiators assume that the number of recipients who will reach the advertisement will contribute to increased sales. Meanwhile, research shows that this is not the case. Of the entire audience, only a few percent are truly interested in the company’s offer.
Outbound marketing tools:

  • Billboard
  • TV advertisement
  • Radio advertisement
  • Mail
  • Telemarketing
Inbound marketing vs Outbound marketing

Inbound marketing

This way of marketing is gaining popularity in recent years. It works on the Internet – a new, popular and still growing medium, which affects its popularity. The second reason for its success is being non-invasive – it doesn’t attack the recipients, doesn’t distract them, but only effectively suggests getting interested in the company. It involves drawing the attention of a potential customers so that they decide to find us online and take advantage of our offer.
Inbound marketing tools:

  • SEO, i.e. website optimization for search engines. Everyone knows that the higher the page is in the search engine results, the higher the number of page views will be. Many Internet users check websites only from the first page of search results.
  • Social media, which often help customers check the businesses that are interesting for them. That is why running a company online profile in social media is nowadays a necessity. Activity on the “fanpage” should be regular, and the content posted on it should be interesting. It’s worth adding photos or funny graphics to your posts to complete the content. Everything to attract new users. More likes bring more potential customers whom we can notify about our offer.
  • Blog is one of the company’s business cards. We should provide knowledge about the field we are dealing with. When writing, we must ensure a simple form so that our content doesn’t tire the recipients, is understandable for them and provides the information they were looking for. Here it is also worth taking care of photos and graphics that will enrich the text.
  • Content marketing, i.e. creating high-value content per page that is intended to attract users and encourage them to return many times. Such a useful site will also enjoy a large number of naturally arising links. How to do it? The best copywriters say that you should put yourself in the role of the reader – find out what he wants and what answers he is looking for. These guidelines will create an effective text.

Which strategy should you choose?

Marketing has changed along with the internet development and consumer awareness. Recipients have already developed a reflex to block outbound ads. They don’t respond to fancy slogans and empty content provided in many ads. The era of a conscious consumer has begun. They are looking for reliable information about the service before deciding to use it. The Internet has become the best tool for such searches.

That is why the role of inbound marketing is increasing. A big advantage is also the price, which is less than half the price of outbound activities. We also have the option of directing the offer to a group that is determined to use certain services. In addition, attachment to the Brand that the customers have found on their own is much more durable than after using the outbound imposed offer.

Other Post Categories

Check other intresting categories
Know more about
SEO/SEM
SEO/SEM

Marketing & SEO/SEM

Know more about
Web Design
Web Design

Designing UX & UI

Know more about
Wordpress
Wordpress

Developing & Web Tech

Know more about
Other
Other

Something different

Any Questions?

Contact Us

We are a well-coordinated team, constantly taking up new challenges in the SEO industry, which is the main area of our professional activity. There is no shortage of avid SEO specialists on our board, as well as WordPress and website design enthusiasts.

Share Us