Along with the Internet development, inbound marketing was created. It’s a marketing strategy that avoids direct impact on the client. It has become a competition for the outbound, which has a direct impact, diverting the recipients from their activities.
Inbound marketing vs Outbound marketing. Outbound marketing is a type of marketing that aggressively tries to convince recipients to use the services of a given company. It is associated with Older generation media such as television. Its method is to completely attract the attention of the recipients and force them to spend time on getting familiar with the offer.
Activities in outbound marketing are carried out on a large scale. Their initiators assume that the number of recipients who will reach the advertisement will contribute to increased sales. Meanwhile, research shows that this is not the case. Of the entire audience, only a few percent are truly interested in the company’s offer.
Outbound marketing tools:
This way of marketing is gaining popularity in recent years. It works on the Internet – a new, popular and still growing medium, which affects its popularity. The second reason for its success is being non-invasive – it doesn’t attack the recipients, doesn’t distract them, but only effectively suggests getting interested in the company. It involves drawing the attention of a potential customers so that they decide to find us online and take advantage of our offer.
Inbound marketing tools:
Marketing has changed along with the internet development and consumer awareness. Recipients have already developed a reflex to block outbound ads. They don’t respond to fancy slogans and empty content provided in many ads. The era of a conscious consumer has begun. They are looking for reliable information about the service before deciding to use it. The Internet has become the best tool for such searches.
That is why the role of inbound marketing is increasing. A big advantage is also the price, which is less than half the price of outbound activities. We also have the option of directing the offer to a group that is determined to use certain services. In addition, attachment to the Brand that the customers have found on their own is much more durable than after using the outbound imposed offer.