Google Market Finder is an interesting solution for businesses – not only online stores – that are considering a conquest of foreign markets. Google Market Finder ensures – roughly speaking – a comparison of market opportunities in different countries. It does so depending on a particular industry. As a result, it’s a perfect solution for estimating the sales and shipping potential, plus it can streamline the marketing campaign process. What is particularly important – Market Finder is Free.
Google wants Market Finder to pretty much lead step by step to distribution and shipment of goods. It can do it with the potentially best and most interesting markets. Google Market Finder will suggest a list of the most interesting Locations for a particular group of products or service. What will it base its analysis on? It will take such things into account as demographic data and residents’ budget capabilities.
The collection of tools Google has at its disposal obviously means it will turn to its own analyses of search results, popularity of specific phrases for a particular article or other interest indicators. The algorithm will also check the ease of implementing a particular product on the market. It can conduct it in terms of the costs for the investor to bear, for example.
Online stores, the e-commerce sector or even traditional businesses planning to expand to foreign markets can expect broader support. In terms of export and courier delivery, Market Finder will match the right strategy for Communicating with clients. It will show the most convenient way to deliver sold wares to a particular location. What is important – it will also analyze the most convenient payment methods. This, depending on individual countries, is particularly non-uniform.
It is this exact element that can be particularly important for e-commerce. Online stores that are based around courier services can expect significant growth in this area. Opting out of making a transaction due to unusual or difficult payments is responsible for about 7 percent of lost benefits. Such is the percentage of clients who don’t finalize a purchase if the seller has failed to provide the preferred, local payment methods.
According to the Internet World Stats data, there are 3.7 billion people using the Internet today. The chief of the executive board at Google, Eric Schmidt, estimates that by 2020 it will be more than twice as much – whole 8 billion. Which completely changes the perception of possibilities to reach foreign clients. As Google has noticed in their promotional materials, “it doesn’t matter to the clients where a company is located anymore – what matters the most is to be satisfied with the product or service purchased”.
Market Finder is meant to guide a seller at every stage: from preparing the offer in relation to a particular market to handling the order and distribution – Courier deliveries, tax brackets or logistics. Such potential for services is hard to ignore.