Remarketing is an advertisement displayed online to all people who have recently visited our website. However, this is not an ordinary advertisement, because it is displayed to people who, although they were interested in the offer, for some reason didn’t use it.
Google AdWords Remarketing (Ads) is a great way to reach customers who have previously visited your site but haven’t taken the action you wanted – for example, they haven’t made a purchase. In Google Ads, remarketing plays a significant role – advertising can Effectively convince potential customers to finalize transactions and thanks to it you can recover up to 73% of abandoned shopping carts and dropped contacts.
Remarketing advertising (in a graphic or text form) works as a reminder and its role is to persuade a potential customer to return to your website. Ads can be displayed on pages belonging to the Google Display Network (remarketing in the Google Display Network) or as a text ad in Google search results. Often the client enters the site but doesn’t make the final decision and instead leaves it. Google AdWords remarketing means that the advertisements of your products / services will follow the client by displaying on various websites visited by them.
This means that they are addressed directly to your potential customers. For example, remarketing in Google Ads consists in the fact that the person who viewed the clothes on the store’s website, on other viewed pages will appear ads related to the category of which he was interested. AdWords remarketing is an interesting and highly effective Google proposal.