Google AdWords Remarketing

Remarketing is an advertisement displayed online to all people who have recently visited our website. However, this is not an ordinary advertisement, because it is displayed to people who, although they were interested in the offer, for some reason didn’t use it.

How does Remarketing work?

Google AdWords Remarketing (Ads) is a great way to reach customers who have previously visited your site but haven’t taken the action you wanted – for example, they haven’t made a purchase. In Google Ads, remarketing plays a significant role – advertising can Effectively convince potential customers to finalize transactions and thanks to it you can recover up to 73% of abandoned shopping carts and dropped contacts.

Remarketing advertising (in a graphic or text form) works as a reminder and its role is to persuade a potential customer to return to your website. Ads can be displayed on pages belonging to the Google Display Network (remarketing in the Google Display Network) or as a text ad in Google search results. Often the client enters the site but doesn’t make the final decision and instead leaves it. Google AdWords remarketing means that the advertisements of your products / services will follow the client by displaying on various websites visited by them.

This means that they are addressed directly to your potential customers. For example, remarketing in Google Ads consists in the fact that the person who viewed the clothes on the store’s website, on other viewed pages will appear ads related to the category of which he was interested. AdWords remarketing is an interesting and highly effective Google proposal.

Types of AdWords Remarketing

  • Standard (classic) remarketing – as described above.
  • Dynamic remarketing – these are automatically generated ads with a much more Personalized content than the classic remarketing.
  • Remarketing Customer Natch – is based on lists of email addresses that your company owns. Google compares these lists with its databases, Recognizes specific users on this basis and then displays relevant ads.
  • Ads also have video remarketing, which consists of displaying relevant ads to users who have interacted with your videos or YouTube channel, as well as a remarketing campaign in mobile applications. We also carry out search remarketing (rlsa – remarketing list for search ads, remarketing google search), in which you can display ads in Google search results to users who have visited your website.
Google AdWords Remarketing

Advantages of using Remarketing

  • We can return to customers who have interacted with our site.
  • We can customize the Remarketing lists under the selected remarketing goals, e. g. direct Remarketing lists to people who have left the cart, i. e. users who have added something to the cart but didn’t make a purchase.
  • We can create a wide range of Remarketing lists.
  • Using the ad gallery, we can create graphic and video banners for free.
  • If we have a Google Merchant Center file (product listing file), we can use the ad gallery and create free dynamic ads.

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