OK, I’ve created many new products within the Products category, but nothing is displaying in either the Products main area or in the Home Page in the Latest Products area. Am I missing one or two crucial steps?? Where do I specify the theme/store for these?
There are 2 simple ways: in your admin, go to: Catalog > Manage Products > select the products you wish to have in your store, in actions select “Update Attributes”, then Submit, there you can select in wich website you want to have the products.
The other way is going to Catalog > Manage Products > select a product, and you will see the configurations for that particular product, there you can choose in wich categories you can see it.