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    Hey norm,

    To add or delete blocks, go to the app/design/frontend/default/your-hellotheme/template/page and modify the templates, but you'll need to make sure the xml is updated if you're adding something from the Magento system. If it's a Twitter feed or Facebook button, you can just enter the code in these templates to appear for all pages.

    If you just want to change one page, I suggest you do it inside the Magento CMS and add a design change, because altering the template files will change things for your entire site.