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I know it runs well. That's not the issue. It's only for SEO reasons.
I know there are some disagreement of how valuable W3S compliance is for SEO. Some find it very important, others not at all. I am taking the middle position. It's not crucial, but it's very nice to get right. Especially when it said "W3S compliance" on the sales page...
So I figured that either I am doing something wrong, or the theme isn't W3S compliant.