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    turns out I had to set each product as in stock and add quantity. this is becaue the current magento default setting is to not display out of stock products (which newly added products automatically fall into unless you change that).

    I also learnt from the magento site that I could also set your store to display out of stock products so all your products are displayed at all times.

    thanks guys.

    Took quite a while to get a response though :|