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    I fixed the problem. The hello-mix code is wrong. It appears that in the $_image->getLabel() method, hello-mix is calling for the small-image alt tag. This (I think) will only work if you set all of your additional images to small only. That of course will not do. Anyways, if anyone else is having this same problem replace the code around line 72 in app/design/frontend/default/hellomix/template/product/view/media.phtml to this:

    <li>
            <a class="group" rel="group" href="<?php echo $this->helper('catalog/image')->init($this->getProduct(), 'thumbnail', $_image->getFile())->resize(600, 600); ?><?php // echo $this->helper('catalog/image')->init($this->getProduct(), 'image', $_image->getFile()); ?>" title="<?php echo $this->htmlEscape($this->getImageLabel($_product, 'small_image')) ?>" >
                    <img src="<?php echo $this->helper('catalog/image')->init($this->getProduct(), 'thumbnail', $_image->getFile())->resize(70, 70); ?>" alt="<?php echo $this->htmlEscape($_image->getLabel()) ?>" title="<?php echo $this->htmlEscape($_image->getLabel()) ?>"/>
                </a>
            </li>

    Hope this helps. Lisa