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    Hello Jed,
    I can't help you with "How do I" questions.
    Anyway... you need to go to header.phtml and add a line, like this:

    <?php echo $this->getLayout()->createBlock('cms/block')->setBlockId('INDENTIFY')->toHtml() ?>

    Then go to CMS - Static Block and create a new Static block with the same "INDENTIFY".

    Hope it helps.