I will start this article with a question: Are you currently measuring your customer’s behaviors? Do you happen to know what traffic source generated the most incomes? Why is this even important? It just so happens that your company’s transaction data is a fundamental aspect to analyzing and understanding your ecommerce business.
Google Analytics has always been the best option to track easily the data generated in your site. However, did you know that Google Analytics can also track your ecommerce transaction data? By simply adjusting your analytics settings and adding a transaction data code to your receipt page, you can be on your way to better understanding your customer and their buyer behaviors.
In Magento, navigate to System –> Configuration –> Google API –> Google Analytics. Select “Enabled” and enter your Google Analytics account number. (The account number can be found when you login to Google Analytics on the main page, right next to the site URL.
Google Analytics Configuration
In Google Analytics, navigate to Analytics Settings –> Profile Settings –> Main Website Profile Information. Set “eCommerce Website” to “Yes, an E-Commerce Site”. This will track orders, total order amount, products ordered and quantity. It will also allow you to break down revenue by geographic location.
That’s it! In the next blog post we’ll explain how to configure Analytics to track age, gender and interests of the users who visit our store, keep in touch!