Valentine’s Day is around the corner and that’s great news for online retailers. Almost every business can capitalize on this romantic holiday and create their own special twist. The key is finding the right marketing ideas for your business. You can follow tried-and-true approaches, but you also shouldn’t be afraid to think outside the box and do what no one else is.
Below are five marketing tips you can use to boost sales over the Valentine’s Day period:
Frequently users are looking specific categories in the pursuit of perfect gift. Make it easy and create categories such as “Valentine’s Gifts for Her”, “Valentine’s Gifts for Him”, “Valentines Gifts for Under $100″, etc.
There are numerous ways to provide customers with incentives to shop in your online store. A great way is offering free shipping.
Though upon initial inspection, offering free shipping may seem like it will hurt your profits, you may find in the long run that customers are willing to spend more money if you eliminate shipping costs. Thus, in all likelihood your shipping costs will cover themselves, and you may even increase your profits.
The greeting card will give you the perfect touch to build a solid relationship with your customers.
Make yourself an expert on Valentine’s Day. Promote the perfect gift idea, use attractive product images and remind your customers that the romantic holiday is just around the corner. It’s a good idea to segment your e-mail list by gender. Don’t underestimate the power of e-mail marketing and let your clients found in your shop the perfect gift for that special person.
Think beyond special dates and take advantage of the increased traffic to collect as many emails as you can to build both a responsive and profitable ecommerce mailing list. Once you have a list going, think about improve your email marketing strategy.